Evidence That a Source is Authoritative Includes

Authoritative Sources 101: How to Find and Utilise Reliable Data

An always-growing treasure trove of information, the internet welcomes hundreds of new websites every minute. Merely for every authentic site, there are many more riddled with information that is inaccurate, biased, or downright loony.

Misquoted statistics and inaccurate information can shatter our credibility of an otherwise thoughtful, original piece of content. Hunt downwardly reliable information while steering clear of shoddy sites with this guide to finding authoritative sources for content marketing professionals.

What is an authoritative source?

new york times

In broad terms, an authoritative source or authoritative reference tin be defined as a piece of information whose authenticity is widely recognized past experts in the field or manufacture. Administrative sources ofttimes autumn under one of the following categories:

  • Recognized.
    Recognized sources include pieces from credible publications, established institutions, and industry experts. This could include government (.gov) and educational or university websites (.edu). It could likewise include respected publications like Smithsonian Mag or  Harvard Business Review, or sites past industry leaders similar the Google Webmaster Central Blog.
  • Scholarly.
    These are archived in bookish and publicly attainable databases, such as JSTOR, Google Scholar, or ScienceDirect. To become published, these articles typically undergo evaluations past qualified scholars and field experts.
  • Credible news.
    Keep in mind, the reliability of news outlets tin vary dramatically. Credible news sources include well-known, trusted publications like The New York Times, The Wall Street Journal, and Bloomberg.

v tips for finding administrative sources

finding sources online
NeONBRAND Digital Marketing/

Fix to become researching? These 6 tips can help you streamline your research process and detect more administrative sources for your content:

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1. Google smarter.

Google may be widely heralded as the rex of search engines, but but Googling your keyword doesn’t e’er yield the about authoritative sources immediately.

To optimize your enquiry and narrow downwardly your results, take reward of Google’s advanced search operators. These are special commands that you can enter directly into a  search box to refine your results.

Here are some of our favorite Google search operator search techniques for content research:

Search for an verbal friction match.

If you desire to search for an exact phrase or sentence, identify the term inside quotes.

  • Example: “vegetarian poly peptide sources”

Search inside a specific domain.

Want to narrow down your search results to include only academic or regime sources? Place “site:.edu” or “site:.gov” afterwards your search term the search bar.

  • Example: “vegetarian protein sources” site:.edu

Search specific news sites.

If you want to limit your research results to data from a specific news source, like The New York Times or The Washington Postal service, enter “source:” and the address of the news site afterwards your search term.

  • Example: “vegetarian protein sources” source:thenewyorktimes.com

Search for PDF files.

This can come in handy if you are interested in finding original research, statistics, and example studies. To search for PDF files, try entering “filetype:PDF” after your search term.

  • Example: “vegetarian protein sources” filetype:.pdf

2. Search academic databases directly through your library.

library sources
Gunnar Ridderström/

To find scholarly peer-reviewed manufactures, the quickest way is to search straight within databases similar JSTOR or EBSCO. You may discover that academic articles often are hidden backside a paywall. The good news is that you tin frequently become free access to these costly databases for gratuitous through your local library.

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With a library bill of fare, you can oft access these databases online. Similarly, if you live near a university or college, you may be able to visit the campus library to admission bookish journals.

Tin can’t discover your library card? Try free alternatives to subscription-merely academic journals like Google Scholar or SSRN.

3. Skip Wikipedia.

wikipedia sources
Luke Chesser/

It’s an age-erstwhile argument: Is Wikipedia an authoritative source? For the purposes of finding credible sources for creating authoritative content marketing, the curt respond is “no”.

While popular, Wikipedia should not exist considered an authoritative source considering information technology allows bearding users to contribute and update data.

Though you should non quote Wikipedia, you lot may find information technology useful to look through sources listed in the references section of entries about your topic — though even these sources should be evaluated with a discerning heart.

Evaluate sources using CRAP.

The CRAP Exam is a useful method for evaluating sources online. CRAP is an acronym that stands for the four major areas to look for when evaluating a site’due south credibility:

  • Currency
    – How recently was the information published or updated? Is this appointment electric current enough for your topic?
  • Reliability
    – Can y’all trust the accuracy of the source? Does the source include testify and references, and can you verify information through other sources?
  • Authorization
    – Who is the author, and are they an administrative expert on your topic, industry, or field? Who were the publishers of the piece, and are they reputable?
  • Purpose
    – Why was this data published? Was it to inform, teach, sell, persuade, or entertain?
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Be wary of sites that accept sponsored or unverified content.

Even trusted publications similar Forbes and Entrepreneur accept articles from unregulated contributors in addition to credible authors.

When referencing contributor sources, make sure you do your own fact-checking to verify claims and determine whether they are authoritative.

You should also keep an heart out for commercial sites that are trying to sell y’all something. While companies and businesses can be an say-so in their subject field matter, they may nowadays information in a fashion that puts their production in a positive light.

Final Thoughts

research on laptop
Glenn Carstens-Peters/

It’s every bit true for content marketing professionals as it is for students, journalists, and all other writers: The quality of our work hinges on the authority of our sources.

Untrustworthy, biased, or dated sources tin can yield inaccurate data and misinformation that tin undermine the say-so of your brand. On the other hand, respected, authoritative sources can heave the brownie of your content. Credible content, in plough, tin plant your brand as an expert in your industry or field.

coral ouellette wordagents author

Coral Ouellette is a writer who specializes in digital marketing and travel. In her spare time, you can detect her planning trips and playing fetch with her Aussiedoodle, Elliot.

Evidence That a Source is Authoritative Includes

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