5 min read
Do you need to focus on internal storytelling? What are the benefits of internal storytelling for your organization?
As a Communications professional, you’re aware of the importance of
storytelling for your marketing efforts. You know that you need to tell a compelling story to striking the correct chords with your target audience and make them autumn in beloved with your organization. You know that storytelling done right helps to build emotion and solidify the affiliation and analogousness that your target audience has with your brand. Storytelling, from that external perspective, gives your target audience the information they need to make the decision – sometimes subconsciously – on whether to work with your organization or support your crusade.
But what about
storytelling? Are your employees as enamoured with your make as your customers are? Practice your employees know how to articulate your brand to non but your customers, but to their friends and family unit as well?
In this web log, nosotros’re going to explore internal storytelling in greater item, including the reason backside information technology, the benefits of addressing it, and how an internal communications platform, like Workplace from Meta (Workplace), tin help y’all to put your story front and heart in your organization and build a more continued workforce. Read on to learn more!
What is Internal Storytelling?
Storytelling, in a nutshell, is the procedure of using fact and narrative to communicate something to your audience in such a style that they connect to it on an emotional level. By incorporating stories into internal messaging, therefore, you tin can ensure that your employees are not only connecting to your content in an easy-for-them-to-assimilate manner, but you’re as well ensuring that they connect to information technology on an emotional level, as well.
With internal storytelling, your employees can visualize what you’re trying to convey, and, more important, they can see how they can become the hero of that story. This, according to Donald Miller’south Building a Story Make bestseller, is incredibly important because every unmarried person on the planet wakes up every morning self-identifying as a hero, and organizations that try to convince them otherwise are destined to lose.
This, of grade, is meant for external storytelling – position your company as the “guide” to cater to your customer’s self-image as the “hero” and show them through storytelling how you’re going to help them to solve their bug. But it works internally, too; position your company as the “guide” to cater to your employees’ self-prototype equally the “hero” and evidence them through storytelling how yous’re going to help them to solve their bug!
Incorporating stories into your internal messaging and content ensures that your employees can become further engaged with what you’re trying to tell them; whether it’s about a new employee policy, a new production yous’re launching, a new squad fellow member yous’re hiring, or a new style that yous want them to track their time. When you can evidence them, through storytelling, how this volition help them to run across themselves as a hero, employee engagement is far more likely to rise, and those employees will pay more attending to what you’re trying to say.
Why is Internal Storytelling Of import to Your Organization?
An article by the International Association of Business organisation Communicators is quick to point out that storytelling in organizations is meant to build trust, support shared purpose, define and reinforce visitor or corporate values, define and illustrate positive corporate culture, and build employer and market brands. The commodity says that “all organizations accept a collective narrative, including stories around its founding or origins, cardinal milestones, favourite customer stories, awards, achievements, and fifty-fifty stories that can be used to warn against risks or unacceptable behaviours.”
How your organization approaches internal storytelling determines the success of your business. When y’all can share experiences and knowledge with your employees, the stories you tell can assist to stir up positive action, improve employee engagement, drive modify, and be more than focused on digital transformation.
How Can an Internal Communications Platform Help with Internal Storytelling?
Modern internal communications platforms, like Workplace, Yammer, Slack, Teams, or other modern technologies, are the perfect platform to help with internal storytelling. Not only do you take a manner to tell the stories you want your employees to relate to, but you also have a way to mensurate engagement in the course of views, reactions, and comments.
Selecting the right internal communications platform to get your message beyond and, more importantly, provide two-way communication and feedback, therefore, should be a large function of any internal storytelling strategy that y’all’re trying to put together.
Prior to adopting Workplace from Meta in our own organisation, we at LineZero relied heavily on emails and all-company meetings to tell our stories. Our C-Level executives would send one-to-many communications that weren’t always read (depending on how much time someone had in their solar day), and with over 60 people on our weekly ½ hour Office Hours phone call, it was hard to always gauge employee reactions and provide an open mic forum where employees could provide feedback.
Since switching to Workplace, withal, LineZero has seen a definite increment in employee engagement and seamless two-way communication. We can at present measure who at the arrangement has read and reviewed our C-Level announcements. All members who are a part of the group where the notification is posted volition get an electronic mail notification of a new mail OR will see a new notification on their mobile device. They can navigate to that group to read the bulletin and, using the built-in reactions and commenting bachelor via the Workplace platform, employees are able to share our thoughts on what’due south been posted.
Because Workplace is a fully mobile solution, fifty-fifty employees who are on the road, or who might not have access to corporate email tin can access Workplace from their phones and provide their two cents on the stories existence told within the system.
An Internal Storytelling Strategy Starts with the Correct Internal Communications Platform!
Bottom line, when you lot engage the right internal communication platform for your organisation, y’all’ll be able to take your internal storytelling strategy to the adjacent level, providing relevant, valuable, and engaging content for all your employees!
Already Using Workplace?
If you’d similar to explore more opportunities to learn how to utilise Workplace to improve your internal storytelling, we’d love to chat! Give us a shout and we’ll help yous understand how to use Workplace to tell your stories in a manner that provides greater employee interaction and date.
Not using Workplace yet?
Want to see how Workplace could take your internal storytelling to the next level and aid you to accomplish everyone across your organization in a more efficient and constructive manner? Requite united states of america a shout! Through a alive demo of the Workplace platform, we’ll assist yous to begin ideas on how to utilise Workplace to achieve your organization’s goals and objectives around internal storytelling.
Topics: communication tools
What is One Benefit of Internal Storytelling