How Were Ray Kroc and Walt Disney Similar

How Were Ray Kroc and Walt Disney Similar

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Valued at $164 billion, The Walt Disney Visitor is ane of the biggest and most powerful companies in the world. Non bad for a company that began with the humble vision of a man who merely wanted to entertain.

Disney’southward entertainment empire now includes not only the famed amusement parks and classic animated films, but also motion-picture show studios, television networks, music labels, endless merchandise and an upcoming streaming service. Let’due south have a expect inside Walt Disney’s multi-billion dollar entertainment empire to encounter what else we find.

Humble Ancestry

Walter Elias (Walt) Disney was built-in in Chicago, Illinois, in 1901, although he spent the majority of his babyhood on a farm in Marceline, Missouri. He had a fascination with drawing as a child and often drew pictures of the animals on his farm and around town. In fact, he made his first nickel past drawing a picture of Rupert, the horse owned past the town physician, Doctor Sherwood.

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In 1920, Disney go his first real job in animation as an amateur with the Kansas City Film Advertizement Visitor in Missouri. He earned $50 a month while he worked on honing his craft and learning more about the business concern.

A few years afterwards, Disney and his friend Ub Iwerks founded Laugh-O-gram Films, a film visitor that produced short animated snippets that were shown in the local theater. The cartoon clips were based on popular fables and fairy tales. Various prominent animators, including Hugh Harman, Rudolf Ising and Isadore “Friz” Freleng, worked alongside Disney and Iwerks on the concern venture.

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The blithe snippets did well in theaters. In 1923, Disney produced
Alice in Cartoonland, which combined both live action and blitheness. Information technology was intended to be the pilot movie in a series. All the same, a few weeks afterwards it was completed, Disney filed for bankruptcy and left Kansas Urban center.

Hollywood Dreams

Disney left for Hollywood in hopes of establishing a career at that place as a respected cinematographer and animator. Fifty-fifty after the failure of Laugh-O-gram Films,
Alice in Cartoonland
actually became a large hit, and distributors wanted Disney to create more Alice films for kids.

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With the huge interest in related films, Disney teamed up with his brother Roy to create Disney Brothers Cartoon Studio, which was subsequently renamed Walt Disney Studios. Disney promptly asked the animators, including Iwerks, from his Kansas City venture to bring together his squad in California. Together, they produced mostly Alice films for the offset iv years of the company’s life.

A Man and a Mouse

In 1927, Disney started his start series of fully blithe films featuring the character Oswald the Lucky Rabbit. The blackness and white bunny became pretty popular with children. Unfortunately, the future mogul eventually lost the rights to the graphic symbol when a concern bargain with his distributor went incorrect.

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After the major loss, Disney came upward with the thought of a new graphic symbol traveling by train from New York to Hollywood. He decided to utilize Oswald for inspiration but alter his advent to create a new graphic symbol: Mortimer Mouse. His wife insisted the graphic symbol needed a better proper noun and suggested he phone call the mouse “Mickey.” With the help of Iwerks, the legendary mouse was built-in.

Steamboat Willie

Mickey Mouse was first seen in the silent drawing
Plane Crazy

(1928). However, after a test screening with audiences, the pic failed to attract a distributor. The animators began working on another silent short film with Mickey called
The Gallopin’ Gaucho.
However, the studio didn’t release it before starting work on a new short picture.

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Steamboat Willie
(1928) was the beginning audio drawing produced by Disney Brothers Cartoon Studio, and it featured the official debut of both Mickey and Minnie Mouse. Disney provided all the voices in the picture show, and the film received wide critical acclaim. This earned recognition for the studio that solidified the Walt Disney name in the animation world.

Expanding the Business

The company was renamed Walt Disney Productions in 1929 and continued to produce cartoons with Mickey Mouse as well as his friends: Donald Duck, Goofy and Pluto. In addition to the Mickey Mouse cartoons, the company began producing the
Empty-headed Symphonies
series, which featured animation gear up to classical music or the music of dear musician Carl Stalling.

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The
Silly Symphonies
cartoon
Flowers and Copse
(1932) was the commencement cartoon produced using the three-color Technicolor process, and it became the first blithe short to win an University Award. The most popular of the
Airheaded Symphonies
cartoons was
The Three Niggling Pigs
(1933), which earned some other Oscar.

Getting into Merchandising

In the 1930s, Walt Disney Productions expanded into merchandising its characters for an additional source of revenue. A man in New York offered Disney $300 for the right to put Mickey Mouse on some pencil tablets he was making, and Disney agreed. That asking fabricated Disney realize the serious potential of Disney’s characters on merchandise in the future.

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Soon after that, the company created Mickey Mouse dolls, dishes, toothbrushes, radios and more, and items flew off the shelves as parents bought them for their children. At the start of the decade, fans of the mouse saw the beginning publishing of Mickey Mouse books and newspaper comic strips.

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Animated Feature Films

In 1934, Disney approached his animators virtually making a full-length blithe picture called
Snow White and the Seven Dwarfs. He likewise wanted to take a more than realistic approach to the wait of the motion-picture show, making it more like a live-action motion picture than surreal animation. A few were skeptical of the idea at first, but as time went on, everyone grew to dear the concept.

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Disney knew in his middle that feature films were the hereafter for the studio, and he was right. After years of piece of work, Snowfall White was released in 1937 and became an instant striking at the box office. In fact, it became the highest grossing film of all time, a record information technology held until the release of
Gone with the Air current.

Financial Setbacks

After the incredible success of
Snow White and the Seven Dwarfs, the studio began working on more characteristic films. The side by side two films,
Pinocchio
and
Fantasia, were released in 1940 and were wonderful masterpieces that are still treasured in the Disney animated catechism.

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Still, the films were released in the center of World State of war II, and the cost of making them resulted in a financial loss, due to the loss of about of Disney’s foreign markets during the war. As a result, the film
Dumbo
was made in 1941 on a very limited budget. In 1942,
Bambi
was another expensive pic that pushed the studio further back financially.

Losing Its Footing

During World War Two, Disney created two films in South America,
Saludos Amigos
and
The Three Caballeros, at the request of the State Section. The studio turned its attention from animation and focused on making promotion and training films for the military.

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Later on the war, Walt Disney Productions began creating “bundle” features with films like
Make Mine Music
and
Tune Time.
These films had several groups of short cartoons put together for viewers. Disney also shifted into the production of live-activity films, although some likewise included blithe segments. The 1940s had created a financial setback for the studio, merely it would bounce dorsum during the next decade.

The Golden Age

Much like the residuum of the state, Walt Disney Productions saw a surge in films and revenue in the 1950s. The studio released its offset completely live-action film,
Treasure Island,
at the starting time of the decade too as the animated archetype
Cinderella. Other blithe releases that decade included
Alice in Wonderland
(1951),
Peter Pan
(1953) and
Lady and the Tramp
(1955).

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The studio had two Christmas specials on television receiver and also released the Disneyland anthology series, which remained on the air for 29 years. Also for Tv, the company premiered the children’s series
The Mickey Mouse Lodge
for talented “Mouseketeers” who could act, sing and trip the light fantastic toe.

Fun for the Whole Family

As Disney films and television programs were taking off once again, Disney had another big idea. He wanted to branch out into the earth of amusement parks. His young daughters loved zoos, carnivals and the like, merely he ever institute himself sitting on the sidelines since the attractions were mostly for kids. He wanted to create a park where the unabridged family unit could have fun together.

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This sparked the idea for Disneyland. Later years of planning and construction, the new park officially opened on July 17, 1955, in Anaheim, California. It instantly became a huge success, attracting families from all over the country.

Welcome to the Sixties

For the residual of the 1950s and throughout the 1960s, the company continued to thrive. The product branch put out several animated films, including
101 Dalmatians
(1961) and
Winnie the Pooh and the Honey Tree
(1965). It also connected to create live-action movies, including
The Absent-minded Professor
(1961) and
The Incredible Journey
(1963).

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One of Disney’south greatest live-action films was
Mary Poppins
(1964), starring Julie Andrews and Dick Van Dyke. The film went on to win five Oscars, including one for Best Actress for Andrews, equally well equally nominations in 7 other categories. Information technology was praised as the studio’due south greatest accomplishment in more than xx years.

Losing a Fable

Sadly, the 1960s also saw the end of an era. Walt Disney passed away on December 15, 1966, at first tumbling the company into financial disarray. However, he had made plans for the company before his expiry to ensure its future.

Photograph Courtesy: Allan Grant/The LIFE Moving-picture show Collection/Getty Images

In 1965, the amusement mogul had purchased 43 acres of land in Florida for the Walt Disney Globe Resort. Disney’due south brother, Roy, oversaw the construction, and the park opened in 1971. In 1982, the Experimental Prototype Community of Tomorrow, or EPCOT Eye, opened near the Magic Kingdom and became some other huge attraction. It was Disney’due south last artistic thought for the company during his lifetime.

Going International

Wed Enterprises (later renamed Walt Disney Imagineering) directed the design and development of Disneyland, Walt Disney World Resort and EPCOT in the early 1980s. The visitor as well initiated plans for designing a Tokyo Disneyland to be the get-go strange Disney park, which would open the door for more than international locations in the future.

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Tokyo Disneyland officially opened on April fifteen, 1983, and was an immediate success. The Japanese had always loved everything created by Disney. Once they had their own Disney park, they flocked to the attraction in mass numbers.

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Changing Times

In the 1980s, the company noticed a shift in moviemaking, as audiences became less interested in the family films that served equally the foundation for the company. Teenage movies were all the rage, and executives needed to come upwardly with innovative ways to compete. New management came in with the hiring of Michael Eisner and Frank Wells, who served as chairman and president, respectively.

Photograph Courtesy: Slaven Vlasic/Getty Images for the 2014 Tribeca Film Festival

The Walt Disney Company created a new label, Touchstone Pictures, and released
Splash
in 1984. Information technology also launched its ain cable network, The Disney Channel. The post-obit year, the television partition created the highly successful show
Gilt Girls
and returned to Sun night television with the
Disney Sunday Movie
(after renamed
The Wonderful Earth of Disney).

Capitalizing on Success

In club to maximize its avails in the late 1980s, films from the Disney library were selected for syndication, and some archetype animated films were released on video cassette. With this technique, Disney classics became best bestsellers.

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During the residue of the decade, the theme parks continued to grow equally well by creating new attractions for guests. The company forged deals with filmmakers George Lucas and Francis Coppola to bring Caption EO and Star Tours to Disneyland, and the popular Splash Mountain opened in 1989. Walt Disney World opened more resorts and attractions in Florida, including the Caribbean Beach Resorts and the Disney-MGM Studios Theme Park.

Leading Hollywood Studios

In 1988, the company became the leading Hollywood studio in terms of box-role gross. Films that went over the $100 one thousand thousand milestone — huge at the time — included
Who Framed Roger Rabbit; Skilful Morning, Vietnam; Pretty Woman;
Dearest, I Shrunk the Kids
and
Sister Act. These films were all released under Touchstone Pictures.

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Disney continued to expand in filmmaking with the inception of Hollywood Pictures, which produced films for teenagers and young adults. The visitor likewise acquired the Wrather Corporation and telly station KHJ-TV in Los Angeles. Following the purchase of Childcraft, the visitor opened a chain of Disney Stores to sell merchandise from popular movies and cartoons.

A Resurgence in Animation

The late 1980s and the 1990s saw a render to prominence in blitheness for The Walt Disney Visitor. The classic film
The Little Mermaid
was a huge box office hit and returned the visitor to its gilt formula: cartoons with catchy tunes. More blithe hits followed, including
Beauty and the Beast
(1991),
Aladdin
(1992),
The Lion Rex
(1994),
The Hunchback of Notre Matriarch
(1996) and
Fantasia 2000
(1999).

Photo Courtesy: Jesse Grant/Getty Images for Disney

The visitor had previously dabbled in computerized blitheness with the live-action feature film
Tron
(1982), and that same applied science was used to make
Toy Story
(1995) and
Toy Story 2
(1999). These two films were created and produced in collaboration with Pixar Animation Studios.

Heading to Broadway

With Disney finding its footing over again in animation, the company created new animated programs for television as well as straight-to-video sequels of some of its most popular blithe features. However, another huge motility was taking a few of its newest hits to the stage.

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In 1994, the visitor tried its hand on Broadway and opened a critically-acclaimed phase production of
Beauty and the Beast. A few years afterward, a stage play was created for
The Lion King, which withal runs on Broadway and in other prominent theaters around the country today. The company besides restored the historic New Amsterdam Theatre on 42nd Street in New York Urban center, which sparked an interest in recreating the entire Times Foursquare surface area.

More Disney Attractions

In the late 1990s and early 2000s, The Walt Disney Visitor added even more attractions to its theme parks. Ane of the highlights was the launch of Disney’s Animal Kingdom at Walt Disney Globe in 1998. Parked on 500 acres of land, the park was Disney’s largest to date and featured the iconic Tree of Life and Kilimanjaro Safaris, where guests could view live animals in a protected sanctuary.

Photograph Courtesy: David Roark/Disney Resorts/Getty Images

An Asian-themed area was added to Animal Kingdom a year afterward. Other Disney theme parks opened in Paris, Tokyo and Hong Kong. Disney likewise launched DisneyQuest, which were indoor theme parks with virtual-reality arcades, in Orlando and Chicago.

Cruising the Loftier Seas

Disney set out on a great new adventure with the offset of Disney Cruise Line. The showtime transport, Disney Magic, prepare sail on July 30, 1998. The cruise line was developed to provide the magic of Disney to families while at bounding main. It incorporates many Disney characters into cruises, including Mickey Mouse and his gang and the Disney Princesses.

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Disney Cruise Line currently operates four ships: Disney Magic, Disney Wonder, Disney Dream and Disney Fantasy. Current routes travel from ports in the U.S. to Alaska, the Bahamas, the Caribbean and Europe, depending on the transport. Three new ships are set to join the fleet between 2022 and 2023.

100 Years of Magic

By the plough of the millennium, Walt Disney had been gone for more than than 30 years. However, his spirit and the legacy he left behind was nevertheless going strong. In 2001, The Walt Disney Visitor historic the 100th ceremony of Walt Disney’southward nascence, paying homage to the founder who had started it all.

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The huge event — appropriately titled “100 Years of Magic” — was held at Disney-MGM Studios theme park in Florida. The celebration included several parades, an exhibit of Disney memorabilia and the installation of a huge Mickey’s sorcerer cap in the Chinese Theater plaza.

Connected Partnership with Pixar

Disney continued to create innovative and compelling films in partnership with Pixar. In May 2006, the company purchased Pixar Animation Studios outright. The animators continued to push the boundaries in calculator blitheness and achieved great results.

Photo Courtesy: Joshua Sudock/Disney Parks/Getty Images

Several of the companies’ collaborative films, including
Finding Nemo
(2003),
Ratatouille
(2007),
WALL∙E
(2008),
Up
(2009),
Toy Story three
(2010),
Inside Out
(2015) and
Coco
(2017), have won University Awards for Best Blithe Picture. Disney as well added new attractions based on its work with Pixar to the parks: Finding Nemo Submarine Voyage at Disneyland, The Seas with Nemo and Friends at EPCOT and Finding Nemo — The Musical at Disney’s Beast Kingdom.

Buying Marvel Entertainment

One of the most meaning moves The Walt Disney Visitor made throughout its history was acquiring Curiosity Entertainment in 2009. The purchase of the company — famous for superhero comic books and movies — came at a hefty price of $four billion, but executives recognized the great potential in working with Marvel.

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Marvel Entertainment had just started to push out films based on its pop comic volume characters at the time of the purchase. Since the conquering, the company has produced a long list of blockbuster box office hits, including
The Avengers
(2012),
Guardians of the Galaxy
(2014), Black Panther
(2018)
and
Helm Marvel
(2019).

More Acquisitions

In 2012, Disney continued building its empire with the acquisition of Lucasfilm Ltd. from filmmaker George Lucas for approximately $iv billion. The purchase folded the entire
Star Wars
franchise under the Disney umbrella. In 2015, the company released the seventh installment in the series,
Star Wars: The Force Awakens.
A year subsequently, a stand-lonely film in the
Star Wars
universe hit the large screen:
Rogue I: A Star Wars Story
(2016).

Photo Courtesy: CHRIS DELMAS/AFP/Getty Images

Additionally, the visitor went ahead with purchasing most of the holdings of 21st Century Play a joke on, including the film studio 20th Century Fox. The bargain officially closed in 2019 and was valued at about $71 billion. Wow!

Disney Remakes

Disney had previously produced a few live-action remakes of its blithe films, but this remake trend really took off in the 2010s. Some of the key movies reimagined included
Alice in Wonderland
(2010), Cinderella
(2015) and
The Jungle Book
(2016).

Photograph Courtesy: Gabe Ginsberg/WireImage/Getty Images

Disney received critical acclaim for its remake of
Dazzler and the Beast
(2017), starring Emma Watson and Dan Stephens and featuring many of the film’southward original songs. The most contempo remakes include beloved Disney classics
Aladdin
and
The Lion King, both released in 2019. Upcoming remakes on the list include
Lady and the Tramp, Mulan,
The Fiddling Mermaid
and
Snowfall White and the Vii Dwarfs.

Disney Parks Gone Mobile

In 2018, the company launched its new Play Disney Parks mobile app for apply at Disneyland and Walt Disney World. Guests tin can use the app to savour all-new interactive experiences and activities created for select attraction queues, including Playset Party at Toy Story Mania! in Disney California Adventure park and Disney’south Hollywood Studios and Off to Neverland at Peter Pan’s Flying at Disneyland and Magic Kingdom.

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Guests who are signed into their Disney accounts can too earn, collect and share uniquely themed achievements by playing games, answering trivia, completing challenges and experiencing select attractions across the 2 resorts. The interactive app is costless to download from the Apple App Shop and Google Play.

xc Years of Mickey

Information technology was a major party in 2018 when Mickey Mouse celebrated his 90th birthday. The mouse that started information technology all was celebrated with a huge extravaganza. In accolade of Mickey, Disney parks stocked commemorative merchandise, sold limited edition desserts and hosted a diverseness of events as office of the “World’s Biggest Mouse Party.”

Photograph Courtesy: Joshua Sudock/Disneyland Resort/Getty Images

The visitor also ran a 2-hour special on ABC called “Mickey’southward 90th Spectacular.” The special featured performances by Josh Groban, Meghan Trainor and the K-pop group NCT 127. Presenters included Robert A. Iger, Disney’s chief executive officeholder, who personally oversees the Mickey brand. The celebration was then large that Disney theme parks continued hosting events into the side by side year.

Streaming with Disney+

The latest venture for The Walt Disney Company will put it in direct competition with Netflix, Hulu and other streaming services. In keeping with these mod times, the company announced in 2018 that it would launch its ain streaming platform called Disney+.

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The service will characteristic content straight from Walt Disney Studios and Walt Disney Tv, including classic films, shorts and television shows that fans already know and dearest. Original films and idiot box series are also being planned, including content from Disney, Pixar, Marvel, Star Wars, National Geographic and 20th Century Fox. The streaming service is set to launch on November 12, 2019, in the The states.

How Were Ray Kroc and Walt Disney Similar

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