Rick Rubin Originally Created the Record Company

Rick Rubin Originally Created the Record Company

Rick Rubin, founder of Def Jam Records and the most highly regarded music producer of his fourth dimension, has announced his first book.

The Creative Act: A Style of Beingness is a non-fiction piece of work nigh creativity. “I set out to write a book about what to do to brand a great work of art,” said Rubin in a statement. “Instead, it revealed itself to be a volume on how to be.”

UK publisher Canongate describes The Artistic Deed as Rubin’south distillation of “the principles of inventiveness for creators of all kinds, including people in their everyday lives” and said it gives “revelatory insight into the mysterious process of making stuff great”.

Given Rubin’southward decades-long and undimmed creative prowess – and going past the proliferation of inspirational Rubin quotes shared online – his advice carries significant weight.

He founded Def Jam Records as a teenager, which would become one of the most influential labels of all time after he joined forces with Russell Simmons in the mid 80s and released music past the likes of LL Cool J, the Beastie Boys, Slayer and Public Enemy.

That decade, Rubin worked as a producer for the stars of the nascent New York City rap scene likewise as for heavy rock acts, and often brought the in one case-disparate genres together to history-changing consequence. In 1986 solitary, he produced Run-DMC’due south Raising Hell, Slayer’southward Reign in Blood, Beastie Boys’ Licensed to Ill and Original Concept’s Can Yous Feel It.




Left to right, Rick Rubin and Tom Niggling during the recording of Piffling’southward anthology Wildflowers, 1993.
Photograph: Robert Sebree/Reuters

“The punk stone and hip-hop trajectories were somewhat similar: both were being fabricated by young people without virtuoso skill, and both were virtually ideas more than musicianship,” Rubin told the Guardian concluding twelvemonth. “They were edgy and frowned upon by anyone who wasn’t office of the respective scenes.”

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By the 90s, the Rubin bear upon spread beyond his already broad church. He worked frequently with the Red Hot Chili Peppers, likewise as Mick Jagger, Tom Footling and the Spice Girls’ Mel C, and began a collaboration with Johnny Cash that would revive the ageing land star’s career and continue until his expiry in 2003.

With every decade, Rubin’s influence reached farther: to Nusrat Fateh Ali Khan, Limp Bizkit and the Chicks in the 2000s, to Adele, Lana Del Rey and Ye, formerly known as Kanye West, in the 2010s.

“I really similar the challenge of working with different kinds of music,” he told Interview magazine in 2010. “I experience similar my role is really like a coach, so I feel like I can do my job for different kinds of music that may not necessarily exist what I heed to.”

In a celebration of the producer’south career published in 2020, the Ringer critic Rob Harvilla described Rubin, who oftentimes appears to approach product as a kind of existential land, as “a man with nil but time, a slovenly mystic who regards time [and producing] as a construct.


“Studio footage of this person doing his thing is endlessly rewarding, especially when the thing he is doing is an endless and somehow profound amount of nothing.”

From 2007 to 2013, Rubin was co-head of Columbia Records, overseeing its transition into the digital era. He has won nine Grammy awards, encompassing his work with Cash, the Chicks, Red Hot Chili Peppers, Adele and the Strokes, every bit well as in recognition of his product generally.

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Last twelvemonth, he interviewed Paul McCartney for the 6-part Hulu mini series McCartney 3, 2, 1.

Def Jam recently launched a British imprint, 0207 Def Jam. “I’ve always been hopeful that the Great britain would breed a British invasion in America for hip-hop, in the way it did with the Beatles and Merseybeat,” Rubin said. “Perchance this tin set the stage for that dream to come true.”

The Creative Act will be published in early 2023.

Rick Rubin Originally Created the Record Company

Source: https://www.theguardian.com/music/2022/feb/11/rick-rubin-def-jam-founder-producer-debut-book